Declan Malone

• Own end-to-end UX strategy, design and Liquid implementation across two regional storefronts — IA, interaction design and data-driven optimisation for a high-traffic platform.
• Designed and shipped a Quick Add modal on collection pages to cut browse-to-cart friction, alongside a matching-set feature that increased AOV by 5% across both stores.
• Redesigned the PDP to improve purchase confidence — content hierarchy, feature chips, FAQ modules and cross-sell components, informed by Clarity heatmap analysis.
• Built a design system from extracted theme tokens in Figma, Refore and HTML, establishing a single source of truth across design and engineering.
• Hired the full digital team of 10; onboarded and mentored junior and mid-level designers and developers, and created competency frameworks and design review workflows.
• Established CRO and analytics practices from scratch using Microsoft Clarity — A/B experiments and competitive benchmarking against Gymshark and Nike.
• Led a cross-functional taxonomy workshop to restructure Shopify's collection and filtering architecture, improving navigation, discoverability and SEO.
• Internal Shopify Plus SME — upskilled cross-functional teams on platform capabilities, checkout extensibility and theme architecture.

• Led the end-to-end redesign of a margin analytics platform, improving how traders visualise, compare and act on margin cost data across complex financial instruments.
• Ran user research and stakeholder interviews with traders and product managers, translating domain insight into interaction design decisions that shaped the roadmap.
• Transitioned the team's design workflow to Figma, improving collaboration between design and development.

• Designed complex internal middle-management software for the KYC and onboarding process in Markets and Prime Brokerage, using internal design systems and AG Grid.
• Created wireframes, prototypes and high-fidelity UI for data visualisation use cases inside a mature enterprise design system.
• Advocated for user-centred design through usability testing and stakeholder workshops, embedding research into the development lifecycle.

• Redesigned site navigation and user flows for B2C and B2B ecommerce platforms, delivering a 3% increase in conversion rate.
• Ran user testing and A/B testing programmes to refine features across customer segments.
• Led UX strategy ensuring accessibility and usability best practice across dual-audience platforms.

• Built automated test frameworks with Selenium WebDriver and C#, integrated into CI/CD pipelines — the engineering fluency that still shapes how I work with developers.

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