The experience arc for our priority user — an individual collector who buys, offloads dupes & bulk, and hunts chase cards — across six phases, with the emotional highs and the friction we design against.
J
Jordan, 29
Collector & casual seller · Madison, WI
→Wants: fair prices, complete a set, offload a shoebox of bulk without the hassle.
→Fears: getting lowballed, shipping risk, fakes, wasting a Saturday at a busy shop.
Phase
01
Discover
Find a trusted place for cards
02
Get set up
Make it mine, fast
03
Choose a path
Buy, sell, or trade?
04
Transact
Agree on a deal
05
Settle
Hand-off & get paid
06
Grow & return
Keep collecting
Doing
Scans a shop QR or installs app
Browses sets, ending auctions
Searches a chase card
Verifies by phone — no password
Sets a buylist & watchlist
Follows a local shop
Opens the Sell hub
Weighs: list, bulk-scan, sell to shop, or trade
Live Sweep scans the pile
Reviews offer / places bid / proposes a swap
Meets at the shop with ticket
Checkout / accepts payout
Swaps cards in person
Tracks portfolio value
Gets buylist-match alerts
Posts to the trade board
Touchpoints
QR landingBrowseSearch
Phone verifyBuylistWatchlist
Sell hubListing detail
Live SweepOffer / BidTrade builder
Message threadCheckoutCounter / vault
CollectionNotificationsTrade board
Thinking
Is this legit, and are the prices real?
Oh nice, I didn't have to make an account.
I've got 1,000 cards — what's the least painful way?
Will I get a fair number, or get lowballed?
That was easy — and I didn't have to ship anything.
It told me a card I want just got listed nearby.
Feeling
Opportunity
Lead with Buyer Protection & live market prices to earn trust instantly.
Keep onboarding password-less; pre-seed a buylist from a quick "what do you collect?"
Make the Sell hub recommend a path based on quantity & value.
Show the price guide & fairness meter up front so offers never feel arbitrary.
Lean on the LGS as a no-shipping, authenticated hand-off — the core differentiator.
Buylist-match & portfolio alerts are the retention engine — make them delightful.
Emotional arc — sentiment across the journey● High points: easy onboarding, in-person settle, match alerts▼ Friction dip: pricing anxiety at the moment of transacting